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Are you someone who feels right at home on the web? Do you enjoy analyzing complex problems and finding solutions? If so, then consider a career as a Search Engine Optimization (SEO) specialist. SEO specialists study, analyze, and make changes to websites in order to improve their ranking in search engine results.

Understanding the Role of SEO Specialists

Creating and implementing an effective SEO strategy is an important part of internet marketing. SEO specialists need to understand how search engines work, what people are searching for, and the keywords commonly used in searches. They also need to be familiar with the preferences of their target audience in terms of search engines.

Key Tasks and Responsibilities

Some of the tasks that SEO specialists are responsible for include conducting keyword research, suggesting and implementing changes to website content and structure, collaborating with web designers to improve site navigation, and using SEO tools to analyze and review websites. They may also assist in creating marketing content for social media and finding ways to improve website performance. Additionally, they research and analyze competitor advertising links and develop link-building strategies.

Skills Required

To excel in this field, SEO specialists should have strong skills in creating and managing content for websites and social media, building internal and external links, and using page and site architecture for SEO. They should also be knowledgeable in online advertising and managing a company's online reputation.

Work Environment and Industry Codes

SEO specialists work in various settings, including office environments and remote locations. They may work shifts and overtime to meet deadlines or address issues. As their work involves spending long periods of time at a computer, they need to have good logical thinking, attention to detail, and the ability to concentrate for extended periods. They should also be skilled in multitasking and prioritizing tasks.

This profession falls under the web design and development category, with the relevant NOC codes being 2175 (2006 NOC) and C075 (2006 NOC-S). The updated NOC codes for this occupation are 2175 (2011 NOC) and 2175 (2016 NOC).

Start your journey towards becoming a search engine optimization specialist and make a valuable impact in the digital world.