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Looking for a career that combines your passion for creativity, persuasion, and project management? Then a career as a marketing manager might be right for you! In this role, you will plan, organize, and control the marketing activities for products or services, ensuring the company effectively communicates with both current and potential customers. Marketing managers play a vital role in ensuring profitability, maintaining a customer base, conducting competitive analyses, and developing marketing plans.

Duties:

• Ensuring the profitability of products, lines, or services.
• Maintaining a customer base.
• Conducting competitive analyses.
• Forecasting sales and engaging in strategic planning.
• Developing and implementing marketing plans.
• Overseeing advertising and promotion.
• Conducting market research.
• Collaborating with vendors and ad agencies.
• Ensuring consistent branding with corporate and product image.
• Overseeing product development and scheduling.
• Pricing products and planning their reach.
• Budget planning and implementation.
• Purchasing.
• Allocating resources.
• Writing proposals and grant applications.
• Managing media relations.
• Organizing and managing events.
• Overseeing corporate and community sponsorship.
• Providing excellent customer service.
• Developing digital content.

Working conditions:

Marketing managers typically work in office settings. It is common to work more than the standard 40 hours per week, and sometimes evenings or weekends. Travel may be required, including international travel. Additionally, some marketing managers have the flexibility to work remotely in collaboration with other offices.

Traits and skills:

• Creative, outgoing, and upbeat nature.
• Drive and flexibility to thrive in a competitive field.
• Effective stress management techniques.
• Strong project management and motivational skills.
• Ability to interpret data and create strategies and budgets.
• Problem-solving and decision-making abilities.
• Technical proficiency with relevant software.
• Strong persuasive communication skills, both in person and in writing.

You should enjoy:

• Organizing information and directing the work of others.
• Negotiating business contracts.
• Finding creative solutions.

List of NOCs (National Occupation Classification Codes):

• 2006 NOC: Marketing Managers (0611.2)
• 2006 NOC-S: Sales, Marketing, and Advertising Managers (A131)
• 2011 NOC: Advertising, Marketing, and Public Relations Managers (0124)
• 2016 NOC: Advertising, Marketing, and Public Relations Managers (0124)

A career as a marketing manager can be both fulfilling and exciting, offering opportunities for growth and advancement. If you have a passion for marketing and enjoy blending creativity with strategic thinking, this could be the perfect career path for you!