Are you passionate about viral online ads and catchy TV commercials? Do you thrive in a collaborative environment? If so, consider a career as an advertising account executive. As an advertising account executive, you will be responsible for planning and managing ad campaigns across various media channels, including print, broadcast, digital, and social media.
Responsibilities of Advertising Account Executive:
To succeed in this role, you will need to:
- Understand your clients' products, services, markets, goals, competitors, and preferred media.
- Consult with clients to set goals and budgets for their campaigns.
- Build strong relationships with your clients.
- Communicate client goals to digital, media, and creative teams.
- Develop research activities and campaign strategies.
- Provide campaign ideas and cost estimates to clients.
- Coordinate with different teams within the agency to ensure campaigns are executed on time and within budget.
- Evaluate and make adjustments to campaigns as needed.
- Manage projects and campaigns effectively.
- Prospect and bring in new clients.
- Demonstrate an understanding of your clients' industries and businesses.
Skills Required:
In addition to these responsibilities, you should possess the following traits and skills:
- Energy, confidence, and initiative.
- A competitive spirit.
- Creativity and flexibility.
- An open-minded and inquisitive attitude.
- Attention to detail while also being able to see the big picture.
- Integrity in all your interactions.
- Strong communication skills, including the ability to give presentations under pressure.
- Interpersonal and relationship-building skills.
- Strong organizational skills.
- Quick learning ability.
- Knowledge of digital media.
- Patience, personality, charm, credibility, and empathy when working with clients.
- The ability to work both independently and in a team.
- Sales or media experience is beneficial.
Career Path:
Advertising account executives typically work in office settings in large cities. However, remote work opportunities may be available. This profession requires a solid educational background and relevant certifications. The average salary for an advertising account executive is $35.94 per hour, and there is an approximate demand of 21,800 professionals per province per year.
If you are interested in pursuing a career as an advertising account executive, you can explore different NOCs (National Occupational Classification) related to this field, such as Advertising and Promotion Consultants (1122.2), Professional Occupations in Business Services to Management (B022), Professional Occupations in Advertising, Marketing, and Public Relations (1123). These NOCs categorize the profession and provide a guideline for relevant occupations.
With the right skills, knowledge, and passion for advertising, you can thrive as an advertising account executive and make a significant impact in the industry.
