We are hiring a Analyst, Loyalty & Consumer Insights. Reporting to the Senior Manager Loyalty & Consumer Insights, the Analyst will be responsible for providing objective, value-added analysis and recommendations to facilitate discussions & decisions related to high profile initiatives at Shoppers Drug Mart and Joe Fresh.
Job Responsibility:
Support the execution of loyalty campaigns at Shoppers Drug Mart and Joe Fresh
Support the development of loyalty offer strategy. Optimize loyalty investment to maximize incremental sales and profit
Deliver weekly reporting on loyalty campaign performance, and operational KPIs
Support marketing and digital teams on ad-hoc analysis and leverage customer data to deliver meaningful insights to drive business strategy
Synthesize large amounts of data from multiple sources, including customer transaction data, consumer & syndicated research, market share, and campaign results. Extrapolate and interpret appropriate information to deliver value add recommendations
Experience Requirements:
University degree in Business, Economics, Mathematics, Engineering, or Computer Science
Professional or co-op experience is an asset. Ideally in Retail, CPG industry, Consumer Finance, or Telecommunications