Social Media and Public Relations, Co-op Student
Shoppers Drug Mart
Location: Toronto, ON
Category: Public Relations Representative
Job Type: Seasonal
Salary: $0K-$0K/mo
Job Description:
Joe Fresh is looking for a Social Media and Public Relations Intern to join its Integrated Communications team. The ideal candidate will have a passion for fashion and lifestyle. This person should have a strong work ethic, great team-working skills and a can-do attitude with the drive to grow and enhance their skills.Job Responsibility:
- Assist with social media and PR reporting, with an emphasis on key learnings for future successes. This includes:
- Daily media monitoring and tracking of PR coverage for Joe Fresh
- Weekly social content, influencer coverage and earned media reporting
- Monthly period reports that analyze data pulled from third-party platforms (Dash Hudson, Cision, MRP)
- Influencer campaign and PR reporting
- Competitor reporting to stay up-to-date on social media trends within the Canadian retail industry
- Support the Social Media Specialist with executing social media campaigns, including:
- Assist with the creation of Instagram Stories and other ad hoc content creation
- Assist with day-to-day customer service on Instagram (DMs, in-feed post comments)
- Support the Public Relations Specialist with PR initiatives, including:
- Research paid media opportunities
- Draft pitches for core product lines and pitching to Canadian media outlets, including selecting images of new/upcoming product launches to be shared with media on an ongoing basis through Flick
- Create styleouts for broadcast segments that strong brand messaging, including selecting product samples and creating briefs to be shared with broadcast producers
- Assist with influencer/media gifting mailers
Job Summary:
Job Posted: 08 September, 2024
Expiration: 23 October, 2024
Salary: $0.00-$0.00
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