This role provides an opportunity to work on some of Canada’s top brands including President’s Choice and No Name and retail brands Loblaws, Shoppers Drug Mart, Zehrs, Real Canadian Superstore and No Frills. In this role you’ll support the Marketing Transformation team, working across Marketing to deliver impactful technology initiatives aimed at data-driven insights to contribute to marketing impact and accomplish overarching business objectives.
Job Responsibility:
Gather inputs and support creation of qualitative insights for marketing campaigns
Contribute to the delivery of the Marketing Technology roadmap, coordinating with vendors and internal working teams across the organization
Support ad-hoc performance analysis and regular reporting updates
Synthesize measurement and analytics documentation
Strategically analyzes the macro marketing technology view to make decisions on priorities
Support enterprise-wide rollout of marketing platforms including workshop creation, documentation, and training support
Explore, assess, and define business requirements for Marketing to determine clear business scope, use cases & requirements to then share to the Loblaw technology team to assess and determine implementation scope
Ongoing monitoring of marketing tools and supporting new requests/approvals with governing teams
Works cross-functionally and builds strong relationships across the enterprise
Create new processes and documentation to support net new marketing initiatives
Experience Requirements:
Demonstrated passion for marketing, analytics & technology
Demonstrated proficiency with Word, Excel, and PowerPoint
Experience in SQL and or other data programming tools